The Risky Burberry Rebrand: Why Its Brand Identity Had to Change
Introduction Changing a brand that nobody notices is one thing. Changing one that people already recognise is far more complicated. Burberry had a strong identity long before its recent rebranding efforts. Its check, trench coats and British heritage were already familiar to customers around the world. There was no obvious need to change the Brand […]
Heinz Trigger the Taste: Why This Outdoor Advertising Campaign Won the 2026 Grand Prix
Introduction Walk down any high street in the UK and look at the advertisements. Almost every poster has a giant brand logo stamped on it. Companies want to make sure you know who is talking to you. But the Heinz Trigger the Taste campaign went in the opposite direction. They left the logo off completely. […]
Nano vs Mega: Which UK Influencer Tier Delivers the Best ROI for Your Brand?
Introduction Let’s be honest. Bigger looks better on TikTok. A celeb with millions of followers posts. The sales must flood in, right? Not always. Many UK brands get better returns going small. Really small. Nano-influencers film from their sofa. They have 2,000 followers and a tight community. The nano vs mega influencer ROI question is […]
Brand Voice vs Tone of Voice: What’s the Difference?
Speak Your Brand’s Language Right If you’re working on your brand, chances are you’ve come across the terms brand voice and tone of voice. Sometimes used like they’re twins. But spoiler alert: they’re actually more like cousins. Understanding the difference between brand voice vs tone of voice can make a huge difference in how your […]
What is a Brand Tone of Voice?
Introduction Your logo isn’t the only thing that sets you apart from competitors—your brand’s tone of voice is just as crucial. It shapes how you communicate, giving your business a distinct personality that resonates with your audience. A well-defined tone of voice builds trust, sets expectations, and fosters lasting relationships. Your tone of voice can […]