Bing Ads Agency in the West Midlands
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Stretch Your PPC Budget with High-value, Lower-cost Clicks
Microsoft Advertising reaches a distinct audience that often costs less to acquire: professionals, desktop users and older demographics. We configure, optimise and scale Bing campaigns for local West Midlands businesses to capture quality traffic and improve your overall PPC efficiency.
Introduction
Why Add Bing to Your PPC Mix
Google dominates search, but that doesn’t mean you should ignore the rest of the market. Bing (Microsoft Advertising) is an efficient second channel that reaches a more professional, desktop-heavy audience with less auction noise. Adding Bing often lowers average CPCs, diversifies your traffic sources, and captures buyers you might miss on Google.
For West Midlands companies, from law firms to manufacturers and B2B suppliers, it’s a low-friction way to test new audiences and stretch your ad spend further without sacrificing lead quality.
Real Data & Metrics
- Bing holds roughly ~4–5% of UK search market share, a small share, but one that represents millions of additional queries.
- In desktop search, Bing’s share is far higher, commonly cited at around 9–14%.
- Advertisers frequently see 30–40% lower CPCs on Microsoft Advertising vs Google for comparable keywords.
- Microsoft Advertising supports LinkedIn-profile-style targeting (company, industry, job function), enabling precise B2B audience slices not available on Google.
Our PPC Services
A full-spectrum PPC offering designed to capture demand, lower acquisition costs and scale profitable campaigns across platforms.
Google Ads Services
Capture high-intent search demand the moment customers are ready to buy with precision-managed Google Search campaigns.
Shopping Ads Services
Product-led PPC for ecommerce brands, optimising feeds, bids and ROAS across Google and Microsoft Shopping.
Display Advertising
Build awareness and re-engage visitors with visually-led display campaigns and smart remarketing funnels.
Video Ads Services
Drive consideration and brand recall through YouTube and video-led PPC strategies tied to measurable outcomes.
How We Manage Bing Campaigns
STEP 01
Fit Check & Objectives
We validate Bing’s suitability for your audience, set KPIs and build a test plan focused on cost-efficiency.
STEP 02
Import or Native Build
Import from Google where helpful; always tune keywords, ad copy and bids for Microsoft’s audience and device mix.
STEP 03
Target & Test
Use LinkedIn profile targeting, device OS, and scheduling controls while testing copy, landing pages, and bid strategies for the best CPA.
STEP 04
Optimise & Report
- Weekly adjustments, monthly ROI reviews and recommendations for scaling or shifting budget between Google and Bing.
Ready to stretch your PPC budget?
We run lean Bing pilots for West Midlands businesses, low-cost tests that prove whether Microsoft Advertising improves CPA and pipeline. Tell us your top KPI, and we’ll show measurable next steps in 30 days.
Why Choose Our Bing Ads
Why Trust Us with Bing Ads
We combine platform expertise with local UK experience to design Bing campaigns that reduce wasted spend, improve conversion quality and integrate neatly with your Google strategy.
Lower Cost Per Click
Leverage cheaper auctions and often lower CPCs to stretch budgets while maintaining or improving lead quality and conversion rates.
B2B & Desktop Reach
Reach professionals and desktop-heavy users, ideal for law, finance, manufacturing and B2B services with higher lifetime values.
LinkedIn-style Targeting
Use company, industry and job-function layers to surface decision-makers with intent and buying power.
Fast Google Parity
Import builds from Google quickly and tunes for Bing-specific behaviours to get early results without losing tested insights.
Clear Local Support
UK-based account managers who understand regional search patterns and can react to local seasonality and promotions.
Bing Ads Services We Offer
Account Setup & Import
We import Google campaigns or build from scratch, adapting bids, keywords and copy for Bing auction behaviour and audience nuances.
Keyword & Audience Research
Bing users search differently; we find untapped terms and professional queries that yield cheaper, higher-intent clicks.
Shopping & Product Ads
Shopping visibility on Microsoft surfaces amplifies catalogue reach; we optimise feeds and bidding to maximise sales at a lower CPC.
LinkedIn-style Targeting
Layer job function, company and industry targeting into campaigns to reach decision-makers and higher-value B2B buyers.
Display & Remarketing
Reach Bing audiences across Microsoft’s audience network with creative remarketing funnels that push warm visitors back to convert.
Want to test Bing for your business?
Book a free Bing pilot — we’ll run a 30-day test and show where Microsoft Advertising reduces CPA and improves pipeline.
Our Case Studies
Your Growth, Our Method
Testimonials
What Our Clients Say About Our Services
Grisham Smotra
We’ve had a great experience working with Midland Marketing. From website build to digital marketing, the team has been professional, responsive, and genuinely invested in our brand. Communication has been clear, deadlines were met, and their strategic input really stood out.
We’d happily recommend them to any business looking for a reliable marketing partner.
Nathan Groves
We had asked Midland Marketing to deliver a website that allowed our company to grow from and they absolutely delivered!
Kurt and the team listened to our needs and any questions we had. Great communication throughout. It helped knowing that if we had any issues Kurt and the team were only one call away.
Ameerah Ahmed
An absolute pleasure to work with. The entire process felt smooth and straightforward from the start. Chris took the time to understand my requirements and delivered a beautiful website.
What stood out most was the customer service, which made everything easy.
Hugh Williams
Bailey
A brilliant experience from start to finish. The process was smooth, and the team worked closely with us to bring our brand to life online.
Kurt took the time to understand our niche and delivered something better than we had imagined. Great ideas, strong support, and good value throughout.
Selly Oak Contact Centre
Kaled
Amrita Sohal
We’ve had a great experience working with Midland Marketing so far. From building us our website, to a full social media plan. They are super responsive and quick at delivering what we need them to. Highly recommend!
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