Privacy Policy for Midland Marketing
Last Updated: 23.01.2025
At Midland Marketing, accessible from www.midlandmarketing.co.uk, your privacy is of utmost importance to us. This Privacy Policy explains how we collect, use, and protect your personal data when you interact with our website and services.
1. Who We Are
Midland Marketing (“we,” “our,” “us”) operates as a marketing agency offering services to improve your online presence and marketing strategies.
If you have questions about this Privacy Policy or want to exercise your rights, you can contact us:
- Email: [Insert Email Address]
- Address: [Insert Address]
2. Data We Collect
We collect and process the following types of personal data:
Information You Provide Directly:
- Name
- Email address
- Phone number
- Business information
- Any additional details shared through contact forms or other communications
Information Collected Automatically:
- IP address
- Browser type and version
- Pages visited and time spent on the site
- Device type and operating system
We use cookies to enhance your experience. Please refer to our [Cookie Policy] for details on how we use cookies.
3. How We Use Your Data
We process your personal data for the following purposes:
- To respond to your inquiries and provide our services
- To improve our website and services
- To send relevant marketing communications (with your consent)
- To comply with legal obligations
4. Legal Basis for Processing
Under GDPR, we rely on the following legal bases for processing your data:
- Consent: When you provide explicit consent for marketing communications
- Contractual necessity: To provide services you request
- Legitimate interests: To improve our website and services or prevent fraud
- Legal obligation: To comply with applicable laws and regulations
5. Sharing Your Data
We do not sell or rent your personal data. However, we may share your data with trusted third parties, including:
- Service providers (e.g., hosting, email marketing, analytics)
- Legal or regulatory authorities when required by law
6. International Data Transfers
If we transfer your data outside the UK or the European Economic Area (EEA), we ensure adequate protection through mechanisms such as Standard Contractual Clauses or other lawful safeguards.
7. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy or to comply with legal obligations.
8. Your Rights
You have the following rights regarding your personal data:
- Access: Request access to your personal data
- Rectification: Request correction of inaccurate or incomplete data
- Erasure: Request deletion of your data in certain circumstances
- Restriction: Request restriction of processing
- Objection: Object to data processing based on legitimate interests or direct marketing
- Data portability: Request transfer of your data to you or another controller
- Withdraw consent: Withdraw your consent for processing where applicable
To exercise any of these rights, contact us at [Insert Email Address].
9. Security of Your Data
We implement appropriate technical and organizational measures to safeguard your personal data against unauthorized access, alteration, or disclosure.
10. Third-Party Links
Our website may contain links to external sites. We are not responsible for the privacy practices of these third-party sites and recommend reviewing their privacy policies.
11. Updates to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with the “Last Updated” date.
12. Complaints
If you believe your data has been mishandled, you can contact us at [Insert Email Address]. You also have the right to lodge a complaint with the UK’s Information Commissioner’s Office (ICO):
- Website: https://www.ico.org.uk
- Phone: 0303 123 1113
