Hero Video Conversion Rate: When Website Video Costs You Conversions
Introduction A moving video at the top of a website can look great. It can make a page feel fresh, bold and modern. But there is a catch. A hero video can slow the page, distract visitors and hide the next step. This can hurt your hero video conversion rate. That matters because the top […]
How Duolingo Brand Voice Took Over UK Social Feeds
Introduction Scroll past a Duolingo post, and there’s a good chance you’ll know it’s Duolingo before you spot the logo. That’s not an accident. It’s what happens when a brand builds a genuinely distinctive personality instead of chasing whatever trend is having a moment. The Duolingo brand voice has become something of a case study […]
How UK Micro-Influencers Are Outperforming Mega Creators in Engagement and Trust
Introduction A hair salon in Leeds recently paid a creator with nine thousand followers to talk about a new treatment range. The post outsold a campaign the same salon had run months earlier with someone who had half a million followers. Nobody on the marketing team expected that. It’s the kind of result that makes […]
How TikTok SEO Can Boost Your Brand Visibility
Introducing The World of SEO for TikTok TikTok has rapidly become one of the most influential platforms for brand exposure. But getting noticed on the app isn’t just about jumping on trends or dancing to viral sounds. SEO for TikTok plays a much bigger role than many realise. If you’re already creating content but not getting […]
The Pros and Cons of Short Form Content
Introduction Whether it’s a 15-second TikTok, a snappy Instagram Reel, or a bite-sized LinkedIn post, short form content is dominating the digital space. With audiences scrolling faster than ever, the demand for quick, engaging, and easy-to-consume content continues to rise. But is it the right fit for your brand? In this post, we’ll break down […]
Top 5 Video Content Creation Tips
Introduction Social media trends come and go, but video remains the most powerful way to engage, inform, and build trust with your audience. Whether you’re a brand, business, or creator, mastering video content is worth considering for your business growth. To help you get started, we’re sharing our top 5 video content creation tips and examples. […]
Top 10 Tips For Creating Neurodiverse-Friendly Social Media Content
Introduction It’s Neurodiversity Celebration Week, a time to recognise the strengths and talents of neurodiverse individuals and embrace different ways of learning and thinking. It’s also the perfect time to ensure your brand’s social media content is truly inclusive. To ensure your brand’s social media content is accessible to everyone, including neurodiverse individuals, we’re sharing […]
What is Employee Generated Content (EGC) and Why Does It Matter In 2026?
Introduction You’ve probably heard the buzz around EGC, but what exactly is Employee Generated Content? In 2026, EGC is the marketing trend businesses can’t afford to ignore. Consumers are moving away from overly polished content from celebrities and influencers, craving something more authentic, relatable, and human. That’s where EGC comes in-it builds trust, strengthens your […]
Top 10 Social Media Marketing Tips for Beginners
Introduction Social media is an essential tool for businesses, brands, and individuals who want to connect with their audience and grow their online presence. Whether you’re a small business owner or a budding entrepreneur, mastering social media can be the key to your success. But where should you start? With countless platforms, ever-changing algorithms, and […]
What Makes a Good Facebook Ad in 2026?
Introduction Did you know that Facebook has over 3 billion active monthly users? With such a massive audience, businesses are constantly trying to figure out what makes a good Facebook ad in 2026. As the platform evolves, so too do the strategies for creating effective ads. Gone are the days of generic, one-size-fits-all ads. Now, […]