Brand Voice vs Tone of Voice: What’s the Difference?

Speak Your Brand’s Language Right If you’re working on your brand, chances are you’ve come across the terms brand voice and tone of voice. Sometimes used like they’re twins. But spoiler alert: they’re actually more like cousins. Understanding the difference between brand voice vs tone of voice can make a huge difference in how your […]

What is a Brand Tone of Voice?

Introduction Your logo isn’t the only thing that sets you apart from competitors—your brand’s tone of voice is just as crucial. It shapes how you communicate, giving your business a distinct personality that resonates with your audience. A well-defined tone of voice builds trust, sets expectations, and fosters lasting relationships.  Your tone of voice can […]