Ash Tree
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Local paid social growth for a Wolverhampton bar and grill.
About the Project
Bringing More Local Attention to the Ash Tree
Project Vision
Ash Tree wanted to raise awareness across Wolverhampton and bring more local people back through the door. The campaign was built to support bookings, drive foot traffic, and keep the venue visible to the right local audience through paid social advertising.
Food, Drinks, and Match Nights
The paid social creative was shaped around the venue’s main appeal. That included Indian-style pub food, drinks, and a live-sports atmosphere. The message needed to feel local, clear, and relevant to people looking for a place to spend time with friends or family.
Building Repeat Local Interest
The campaign also aimed to stay in front of people who already knew the brand. By re-engaging website visitors and past social engagers, the ads helped keep Ash Tree visible to a warmer local audience and supported repeat visits.
The Client
Promoting Food, Sport, and Social Nights
Overview
Ash Tree is a bar and grill in Wolverhampton serving Indian-style pub food, drinks, and live sports. The project focused on improving awareness, supporting bookings, and building a stronger local presence through social media advertising.
Goals
The main goal was to connect with local people in Wolverhampton and encourage more visits to the venue. The campaign needed to maintain consistent brand visibility while also supporting enquiries, reservations, and repeat visits. We also need to reach people who have already shown interest in the business. The campaign was set up to reconnect with people who had already visited the website or interacted with the brand on social media, helping keep the venue top of mind.
Challenges
The venue needed to stand out in a local market where dining, drinks, and sports-led entertainment all compete for attention. The campaign had to do more than generate clicks. It needed to create genuine interest and keep Ash Tree visible to the right audience. Another challenge was maintaining steady momentum. We planned for regular campaign launches, monthly performance reporting, and ongoing optimisation to keep the account improving over time.
Our Approach
Reaching More People Across Wolverhampton
Geo-Targeted Reach
We focused the campaigns on Wolverhampton so the ads would reach people most likely to visit the venue in person.
Creative That Matched the Venue
The ad creative highlighted food, drinks, and the live-sports atmosphere, making the offer feel clear and relevant to local users.
Retargeting Layer
We used retargeting to stay in front of website visitors and past social engagers, helping warm audiences return and take action.
Booking-Focused Messaging
The campaign was built to support reservations and foot traffic, not just impressions, so the message stayed tied to real venue visits.
Tracking and Reporting
Clicks, engagement, and reservations were monitored closely, with monthly reporting used to review what was working and where to improve.
Ongoing Optimisation
Campaigns were reviewed and adjusted regularly to improve performance over time rather than remaining static after launch.
Our Strategy
Keeping Ash Tree Visible Locally
Measured Impact
Campaign Performance
increase in profile visits
increase in CTR
brand impressions delivered
