Event Promotion PPC Campaign
New Clients with
PPC Campaigns
We loved working with Photobomb Events, a top supplier of photo booths, light-up letters, and more for parties, weddings, and events across Yorkshire and the North. Based in Leeds, they’ve been bringing fun to events for over six years with cool options like the luxury Icon Booth, Selfie Mirror, and 360 Video Booth.
In September 2023, Photobomb reached out to us for help with Facebook and Google Ads to attract more clients. They wanted separate ads for weddings and events, so the result was an ad package featuring 12 static ads, designed to grab attention and drive results.
Photobomb Events
About the client
Overview
Photobomb Events is a Leeds-based supplier of photo booths and event hire services, offering everything for weddings and events across the North.
Goals
Challenges
Photobomb struggled to reach both audiences effectively, and needed help creating targeted ads for both weddings and events audience groups.
Our Strategy and process
Ad Design and Content Strategy
For Photobomb Events, we started by getting to know their goals and understanding their target audiences – weddings and events. We worked closely with them to create a content brief that would guide the ad design process, making sure each ad was tailored to the right group. We focused on highlighting their most popular offerings, like the luxury Icon Booth and light-up letters, while ensuring the copy was engaging and on-brand.
We then broke down the campaign into separate ad groups for weddings and events, creating 12 static ads to cater to each segment. This approach allowed us to refine the messaging and visuals to resonate with both types of clients, ensuring we were targeting the right people with the right message. With everything aligned, we handled the full ad creation process to ensure the campaign was optimised for maximum performance.
