Paid lead growth for commercial solar enquiries.
Energy Efficient You wanted to generate more qualified enquiries for its Free Commercial Solar offering across England and Wales. The campaign focused on increasing lead volume, improving traffic quality, and driving stronger engagement from business owners interested in commercial energy solutions.
The paid campaigns were built around the needs of business owners looking to reduce energy costs and explore long-term solar solutions. Messaging focused on practical business benefits, including energy savings and reduced upfront investment barriers.
Alongside paid advertising activity, the wider campaign also introduced supporting content and regional pages to strengthen relevance and support future growth across different target locations.
Energy Efficient You promotes Free Commercial Solar and EV Charging Point solutions for businesses across England and Wales. The campaign focused on increasing paid enquiry volume while improving the efficiency of the advertising spend.
The main goal was to attract more high-intent enquiries from business owners interested in commercial solar solutions. The campaign also aimed to increase website traffic while lowering the overall cost per acquisition. A second goal was to improve campaign quality over time. Traffic needed to become more targeted, more engaged, and more likely to convert into genuine business enquiries.
Commercial solar is a considered purchase, which meant the campaign needed to build trust quickly while keeping the messaging clear and accessible. The ads had to communicate value without overwhelming potential customers with technical detail. The campaign also needed to maintain efficiency as it scaled lead generation. Increasing traffic alone was not enough. The traffic needed to convert at a stronger rate while keeping acquisition costs under control.
We focused the campaigns on business-focused audiences most likely to enquire about commercial solar solutions.
The ad copy highlighted practical business advantages such as energy savings and reduced upfront investment.
Campaign targeting was adjusted regularly to improve traffic relevance and reduce lower-intent clicks.
Lead activity and visitor behaviour were closely monitored, so campaign decisions remained tied to measurable outcomes.
The campaigns aimed not just to increase clicks, but also to drive meaningful visits from users more likely to enquire.
Performance data was continuously reviewed, enabling the campaigns to improve efficiency over time rather than remaining static.
