Driving more grant enquiries through targeted social media advertising campaigns.
Energy Efficient You helps homeowners and landlords access government-backed funding for energy efficiency improvements, including insulation, heat pumps, and solar grants. The paid advertising campaign focused on connecting the business with people actively searching for these schemes and encouraging more enquiries through the website.
The campaign wasn’t built around short bursts of activity. The goal was to generate a steady flow of enquiries throughout the year while making the advertising budget work harder. Every improvement was measured against one simple question: Are we generating more qualified conversions than before?
Comparing the first six months of 2026 with the same period in 2025 showed clear progress. More enquiries were coming through, campaign performance continued to improve, and growth remained consistent rather than unpredictable.
Energy Efficient You helps eligible homeowners, landlords, and private tenants apply for government-backed grants that improve energy efficiency and reduce household energy costs. The website guides visitors through available schemes and provides a simple route to check eligibility before submitting an enquiry.
The primary goal was to generate more enquiries from people actively looking for energy-saving grants. Rather than increasing traffic alone, the campaign focused on attracting visitors who were genuinely interested in applying. A second objective was to improve year-on-year performance. The campaigns needed to deliver more conversions while maintaining efficient use of the advertising budget as demand continued to grow.
Government grant campaigns are highly competitive. Multiple providers target the same search terms, and users often compare several companies before making an enquiry. The campaigns also needed to reach different audiences, from homeowners improving their properties to landlords exploring available funding. The messaging had to stay clear enough to appeal to both groups without becoming too broad.
Campaigns focused on people already searching for insulation grants, heating upgrades, and government-backed energy schemes.
The adverts highlighted practical benefits such as grant eligibility, lower energy costs, and straightforward application routes.
Performance was reviewed regularly, allowing the account to adapt as user behaviour and search demand changed.
Every campaign decision was guided by conversion data, helping identify which searches and adverts generated the strongest results.
As performance improved, campaigns were expanded carefully to capture additional relevant searches without sacrificing lead quality.
Rather than making large one-off changes, the campaigns evolved steadily through ongoing optimisation and performance analysis.
