How to Build Your Brand With Colour in Web Design

A pair of coworkers looking at potential colour in web design

Introduction When building a brand online, it’s all about making an impact. There’s nothing more important than the first impression, and you want it to be a strong one. And whilst there are some powerful visual elements for creating good first impressions, none are quite as effective as colour. The colour of a website alone […]

What is White Space & Why You Shouldn’t Be Afraid to Use It

A laptop displaying an "About Me" webpage that uses white space well

Introduction In a digital world filled with all sorts of audible and visual noise, like pop-ups, banners, buttons, and endless blocks of text, it can be hard to compete. And with all this noise, it may be tempting to think that more is better, when in fact it’s the opposite. The answer often lies in […]

Typography and Web Design: How They Shape Brand Identity

A tablet lying on a grey textured fabric, displaying the "Wares" furniture website with a "Curated Looks for Every Space" banner.

Introduction At first glance, you might not consider typography to play a critical role in web design. However, this couldn’t be further from the truth. If you come across a website using Comic Sans? You’re not going to take them seriously, which damages brand trust and reputation. This is because fonts and typefaces play a […]

What is Responsive Web Design?

A phone, laptop, and tablet laid out on a desk, with the same website, to demonstrate what is responsive web design

Introduction Have you ever visited a website on your phone, only to find out that you had to pinch and zoom just to read the text or tap a button? Or maybe you had to scroll horizontally just to see the full page’s content? Those are classic signs of a non-responsive website. Non-responsive websites can […]

Web Design vs Web Development: What’s the Difference?

A person’s hands using a laptop displaying lines of programming code next to a smartphone and a cup of coffee on a round wooden table.

Introduction If you’re a business owner planning to build or upgrade your website, you’ve like come across the terms web design and web development. At first glance, they might seem interchangeable — and while they do overlap in some areas, they actually involve very different responsibilities, tools, and skill sets. Each plays a unique role in creating […]

How To Create a Neurodiverse Friendly Website

neurodiverse friendly website layouts

Building Neurodiverse-Friendly Websites: Importance & Tips Everyone needs to use the internet, and it should be accessible for everybody to navigate, learn and engage with comfortably. For neurodiverse people, such as those with autism, ADHD, dyslexia or sensory needs, many websites can feel overwhelming, confusing, or borderline unusable.  Creating a neurodiverse friendly website isn’t just […]

Top 10 Essential Web Design Principles for 2025

An over-the-shoulder view of a woman working on a laptop at a bright, decorated desk with flowers and coffee.

Introduction Did you know that poor website design can significantly impact user retention? A poorly designed website can drive users away, often causing them to not return. In fact, 75% of users judge a business’s credibility based on its website design, according to BusinessDasher. For business owners, your website is more than just an online […]