What is Employee Generated Content (EGC) and Why Does It Matter In 2025?

Introduction You’ve probably heard the buzz around EGC, but what exactly is Employee Generated Content? In 2025, EGC is the marketing trend businesses can’t afford to ignore. Consumers are moving away from overly polished content from celebrities and influencers, craving something more authentic, relatable, and human. That’s where EGC comes in-it builds trust, strengthens your […]