How Competitive Intelligence in Marketing Improves Strategy and Performance

How Competitive Intelligence in Marketing Improves Strategy and Performance Blogs | Category Written By: Lauren Davison Introduction The majority of marketing problems are not very clear or obvious. The performance of the marketing does dip very slightly. The engagement with the users slows down. The leads that were generated take longer to convert. The teams […]

What is Employee Generated Content (EGC) and Why Does It Matter In 2025?

Introduction You’ve probably heard the buzz around EGC, but what exactly is Employee Generated Content? In 2025, EGC is the marketing trend businesses can’t afford to ignore. Consumers are moving away from overly polished content from celebrities and influencers, craving something more authentic, relatable, and human. That’s where EGC comes in-it builds trust, strengthens your […]