From page eight to Page one across core local search terms.
Signs & Graphics UK wanted to move from very low search visibility to a position where local customers could find them easily. The first step was to build a new website that could support SEO properly from launch and create a stronger base for organic growth.
The SEO work was built around the business’s main services, including shop signs, commercial signs, vehicle graphics, banners, and related offerings. Each service needed its own clear search focus so the website could rank for relevant local keywords with commercial intent.
The campaign began with a tight focus on Bilston. That gave the business a clear local starting point and allowed the SEO strategy to target a defined search area before expanding visibility through stronger rankings and more enquiries.
Signs & Graphics UK provides signage and graphic services, including shop sign graphics, billboard graphics, commercial signs, van graphics, and vinyl wall art. Before the project began, the website was producing no inbound enquiries because search visibility was extremely weak.
The main goal was to improve local search visibility and create a consistent flow of enquiries through organic search. The business wanted to rank for its core service terms in Bilston and turn the website into a real lead source rather than a mere online presence. A second goal was to build stronger visibility across a wide range of services. Because the business offered several different signage products, each one needed to be search-ready and easy for local customers to find.
The biggest challenge was visibility. The website was sitting at page 8 in Google for core search terms, which meant it was effectively invisible to most potential customers. That left the business with no organic enquiries. The service range also created a structural challenge. With so many offerings to promote, each needed dedicated optimisation so search engines could properly understand the full scope of the business.
We started by building a new website with SEO in mind from day one, so it could support organic growth from launch.
Each major service was mapped to its own search intent, helping the site compete more effectively for commercial keywords.
The campaign began with Bilston, giving the business a clear local search target before widening its visibility.
The website was designed to turn traffic into enquiries, so stronger rankings could lead to real business results.
Separate landing pages were created for the core service areas, improving relevance across the business’s main search terms.
Keyword performance was closely monitored, keeping the strategy focused on the terms that mattered most.
| Keyword | Page | Position |
|---|---|---|
| Signs and Graphics Bilston | 1 | 1 |
| Shop Sign Graphics Bilston | 1 | 1 |
| Commercial Signs Bilston | 1 | 1 |
| Billboard Graphics Bilston | 1 | 1 |
| Car Graphics Bilston | 1 | 2 |
| Van Graphics Bilston | 1 | 2 |
| Vehicle Graphics Bilston | 1 | 2 |
| Party Banners Bilston | 1 | 2 |
| Vinyl Wall Art Bilston | 1 | 3 |
