Lead-focused website for UK-wide bed bug detection services
Bed Bug Detection Services needed a website that reflected the impact of their work. The goal was to create a clear, professional platform that quickly built trust, explained their services simply, and encouraged enquiries from regulated sectors where accuracy and accountability matter.
The site focused on clarity and usability. Visitors can now immediately understand the difference between proactive and reactive detection, find relevant sector information, and access enquiry forms without friction. This reduced confusion and helped guide users toward meaningful contact.
The website was designed to support real business outcomes. Service pages now speak directly to each audience, trust signals are visible throughout, and enquiry paths are clear. This led to stronger engagement and better-quality enquiries from organisations needing dependable detection services.
Bed Bug Detection Services offer expert inspections using dogs in residential, commercial, and regulated sectors. They serve industries such as hospitality, residential, transport, and care environments, providing independent detection with detailed reporting and 24/7 operational support.
The objectives of Bed Bug Detection Services were to improve the number of qualified enquiries, distinguish between proactive and reactive services, and communicate their expertise to gain the confidence of compliance-led organisations. They also wanted the website to serve multiple sectors while making it easier for visitors to find information and take action.
Their offering is complex and highly specialised, with services spanning multiple regulated sectors. As a new online presence, they needed to establish credibility quickly, explain proactive and reactive detection clearly, and give visitors enough confidence to enquire without hesitation.
Proactive and reactive detection were clearly defined, helping visitors choose the right service without confusion or unnecessary back-and-forth.
Each industry received its own focused content, allowing visitors to see immediately how services apply to their specific environment.
Accreditations, operational support, and reporting standards surfaced throughout the site, reinforcing credibility at every stage.
Clear calls to action and enquiry points were placed across key pages, making it easier for users to get in touch when ready.
Duty of care, documentation and defensible reporting were highlighted to support decision-makers in regulated sectors.
Content was written to answer common concerns upfront, reducing uncertainty and helping visitors move forward confidently.
