Photobomb Events
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Generated consistent event enquiries through focused PPC campaigns for weddings and live events.
About The Project
Targeted Ads Built for Real Event Demand
Project Vision
The vision was simple. Photobomb needed paid ads that felt fun, clear, and relevant to real event planners. The focus was on showing what makes their booths memorable while keeping messages easy to understand for both wedding couples and event organisers.
Design & Experience
Each ad focused on visual impact and quick clarity. Messaging stayed short and direct. Visuals highlighted popular setups like the Icon Booth and 360 Video Booth, helping viewers recognise the value within seconds rather than scrolling past.
Purpose & Impact
The goal was to attract the right people. By separating wedding and event messaging, ads felt more personal. This improved engagement, reduced wasted spend, and encouraged stronger enquiry intent.
The Client
Bringing Energy and Fun to Events Across the North
Overview
Photobomb Events is a Leeds-based supplier offering photo booths, light-up letters, and interactive event hire. For over six years, they have supported weddings, parties, and corporate events across Yorkshire and the North.
Goals
They wanted to increase enquiries through paid ads while clearly speaking to two audiences. Weddings needed emotion and style. Events need impact and fun. Both had to feel relevant and timely.
Challenges
One message could not serve both audiences well. Ads needed clearer separation, stronger focus, and better alignment with how different clients plan and book event services.
Our Strategy
Focused Campaigns Built Around Audience Intent
PPC Campaign Results
Conversions generated within four months
Increase in impressions across campaigns
Reduction in average conversion cost
