Driving Growth for Paulina’s Through SEO and PPC
Paulina’s Housekeepers and Cleaning Services approached us with the goal of developing a digital presence. While their reputation for cleaning services was already strong locally, their online identity needed the same level of reliability.
The client wanted to show reliable support for their business from our side. We have committed them to crafting SEO and PPC. As a part of that, we have delivered their business a perfect package.
It includes SEO to ensure their business appears in search results. Regular blog and service content updates are done to capture a broader range of keywords. Meta Ads were run to target high-intent searches for cleaning services.
Our team developed a monthly report on the technical checks and insights for future campaigns based on the output. The SEO keywords were focused on home hygiene, sustainable cleaning, and professional tips. This approach would help them improve organic visibility and customer insights.
We have optimised a responsive website for accessibility on all devices. The ads were run with scalability in mind. The goal was to deliver a digital space that immediately builds confidence to explore their services.
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About the client
Overview
Paulina’s Housekeepers and Cleaning Services is a high-quality domestic and commercial cleaning business operating across the UK. Their vision is to promote health and wellness through consistent, environmentally responsible cleaning.
Goals
The goal is to deliver tailored solutions for homes, offices, Airbnb bnbs, and after-tenancy cleans, with affordability, professionalism and client satisfaction at the heart of their approach.
Challenges
Before the project, Paulina’s Housekeepers lacked an online presence that fully captured their professionalism and service range. They needed a cohesive brand voice, SEO-friendly content, and better ad copies that inspire trust and emphasise their value proposition in a competitive market.
Progressive Output
Results That Speak to Real Efficiency
We have transformed Paulina’s digital identity to reflect professionalism and eco-conscious values. Although the business already had a strong local reputation, its online presence needed to convey the reliability that defines its work.
Our team started by developing SEO-optimised service page content that clearly articulated their offerings. Ad copies and blog pages were written with an SEO-friendly tone. This makes the user understand what sets Paulina’s apart in the cleaning industry.
We complemented this with a tailored blog strategy that positioned them as thought leaders in hygiene and sustainable cleaning practices. This helps to boost their search visibility and provide ongoing value to their audience.
Finally, we have developed SEO-friendly keywords and lead-generating ads. Our technical update allows for progressive updates as the business grows. Through this collaboration, Paulina’s Housekeepers now have a scalable digital foundation that reflects their commitment to excellence across the UK.
