Lead Gen PPC Campaign
New Clients with
PPC Campaigns
We had the pleasure of working with Ice Cream Tuk, a unique dessert catering business based in Leeds, specialising in wedding and event catering with a twist. Their standout offering is an ice cream Tuk Tuk, a renovated vehicle featuring an ice cream machine and a variety of toppings and sauces, making it the perfect quirky addition to any event.
In September 2023, Ice Cream Tuk came to us for help with Facebook and Google Ads to attract new clients. We worked closely with them to create a tailored ad package that included eye-catching ads with strong copy, targeting both weddings and events separately. The campaign featured 9 static ads and 1 carousel, ensuring the best performance across the board.
Photobomb Events
About the client
Overview
Ice Cream Tuk is a Leeds-based dessert catering business offering a unique ice cream Tuk Tuk for weddings and events.
Goals
The goal was to attract new clients through Facebook and Google Ads, targeting both weddings and events separately.
Challenges
Ice Cream Tuk needed ads tailored for each audience and optimised for performance to effectively reach their target customers.
Our Strategy and process
Ad Design and Content Strategy
For Ice Cream Tuk, we started by understanding their goals and target audiences—weddings and events. We collaborated closely with the team to create a content brief that guided the ad design, ensuring each ad spoke directly to the right group. The focus was on showcasing their unique ice cream Tuk Tuk and its fun, customisable offerings for events.
We then segmented the campaign into ad groups for weddings and events, designing 9 static ads and 1 carousel to appeal to each audience. This approach helped us fine-tune the messaging and visuals to attract the right clients while maintaining consistency across the campaign. We handled all aspects of the ad creation process, ensuring everything was optimised for the best results.
