Ice Cream Tuk

Enhancing Client Reach Through Tailored Facebook and Google Advertising.

Project Overview

Paid Reach For Sustainable Conversion Growth

01

Brand Introduction

We had the pleasure of working with Ice Cream Tuk. It is a unique dessert catering business based in Leeds. They are a specialised brand for any event. Their standout offering is an ice cream Tuk Tuk featuring ice cream and a variety of toppings.

02

Project Brief

In September 2023, Ice Cream Tuk came to us with a clearer service positioning. We committed to helping with Facebook and Google Ads to attract new clients.

03

Campaign Execution

We worked closely with them to create a tailored ad package. It included eye-catching ads with strong copy, targeting both weddings and events separately. The campaign featured nine static ads and one carousel. This campaign ensures the best performance across the board.

About The Client

Ice Cream Tuk Visibility Boost With PPC

Overview

Ice Cream Tuk is a Leeds-based dessert catering business offering a unique ice cream Tuk Tuk for weddings and events.

Goals

The goal was to attract new clients through Facebook and Google Ads, targeting both weddings and events separately.

Challenges

Ice Cream Tuk needed ads tailored for each audience and optimised for performance to effectively reach their target customers.

Our Strategy

Optimised PPC Strategy for Lead Generation

01

Location Targeting

Focus ads on Leeds and the surrounding areas to reach local clients planning weddings and events. Use radius targeting and local keywords to maximise relevance.

02

Event-Specific Campaigns

Create separate campaigns for weddings and special events to use custom messaging. This assures higher engagement by speaking directly to the audience’s needs.

03

Remarketing Ads

Target users who visited the website but did not book, reminding them of the Tuk Tuk experience. Use enticing visuals and limited-time offers to encourage conversions.

04

Seasonal Promotions

Run campaigns around peak event seasons, such as summer weddings or holiday parties.
Highlight seasonal flavours to drive timely interest and bookings.

05

Carousel & Visual Ads

Use carousel ads on Facebook and Google Display to showcase the Tuk Tuk, flavours, and toppings. Visual storytelling increases engagement and helps clients imagine the experience.