Web Design Packages
A custom e-commerce website development
Ehrco Hydraulics, a well-established specialist in hydraulic components, approached us with a clear goal: to establish their first full-fledged e-commerce store.
This platform was designed to serve both existing and new customers, combining a seamless online shopping experience with a professional B2B industrial website.
Ehrco Hydraulics
About the client
Overview
Ehrco Hydraulics launched its first full e-commerce platform, combining professional B2B functionality with seamless online shopping.
Goals
Challenges
Implementing complex pricing structures, bulk product imports, and advanced filtering while maintaining a smooth, fast checkout experience.
the final design
effective web design
To achieve this vision, we started by mapping out Ehrco’s objectives. A key aspect of the project was addressing the need for different price tiers for new and existing trade customers, alongside custom discount and special net pricing options for various levels of existing trade clients.
We crafted a comprehensive product categorisation and filtering system to enhance the customer experience. This design allowed customers to locate their desired products and check out efficiently, minimising the number of steps in the purchasing process.
To streamline the shopping experience, we implemented innovative product tables at the category level with a fast checkout function, enabling customers to quickly find and purchase products. We also developed a customised search function based on product SKUs and keywords, further improving product discovery.
Our detailed strategy facilitated a complex import process that allowed for the bulk upload of thousands of products in various stages. This approach saved significant time in manual data entry, ensuring a smooth transition to the new platform.
Web Design Packages
Project Success
As a result of our collaborative efforts, Ehrco Hydraulics now boasts a fully functional e-commerce industrial website. Existing customers can easily purchase through a secure online portal, complete with access to their custom pricing structures.
This advancement has enabled Ehrco to significantly reduce man-hours spent on sales and administrative tasks, while also encouraging upselling and cross-selling opportunities. The new platform positions Ehrco to attract new clients and increase revenue, marking a successful milestone in their digital transformation journey.
