Event Promotion PPC Campaign
Driving Event Sign-Ups with Paid Ads
We’re proud to have worked with The Neurodiversity Show for two years running to promote their amazing, educational show at the NEC Birmingham.
The Neurodiversity Show first approached us when their brand was just The Dyslexia Show, to run Facebook ad campaigns to promote their event in the spring of 2024. Following the huge increase in ticket purchases, they came to us again to promote their event in 2025.
The Neurodiversity Show is the UK’s premier exhibition dedicated to neurodiversity, aiming to educate parents, teachers and workplaces how to support people with neurodiversity in their care. It is such a great business, and we are proud to support their shows and be able to help boost attendance through paid advertising.
the neurodiversity show 2025
About the client
Overview
The Neurodiversity Show is the UK’s leading annual exhibition, featuring panels and workshops to educate people on how best to support neurodivergent individuals.
Goals
Challenges
Their challenges involve effectively reaching a niche audience while building awareness in a competitive event market, ensuring the right people find out about the event.
Our Strategy and process
Ad Design and Content Strategy
For the Dyslexia Show 2024, we worked closely with the client to understand their goals, so we could put together a content brief for their design team, focusing on showcasing the big names speaking at the event. In the content brief, we also explained how we would break down the campaign into different segments to target specific audiences, like parents, teachers, and workplace professionals, so the message would resonate with each group.
For the Neurodiversity Show 2025, the client gave us full creative freedom over both the ad design and content strategy. We handled everything, including budgeting and targeting, to ensure the campaign was consistent, engaging, and targeted to drive the best results – and that we did!
