The Neurodiversity Show 2025

Growing event attendance through focused, audience-led promotion.

About The Project

The Neurodiversity Show 2025

01

Project Vision

The Neurodiversity Show needed to increase attendance year on year. They go while reaching a very specific audience. The challenge wasn’t the demand but visibility.

Parents, educators, and workplace decision-makers needed to know the event existed. They understand its value and feel motivated to attend. The campaign had to build awareness first, then convert interest into ticket sign-ups.

02

Campaign Focus

The focus was simple: put the event in front of the right people, at the right time, with the right message.

Promotion centred on the educational value of the show. The quality of speakers, and the practical support offered to those caring. or working with neurodivergent individuals. Messaging was adjusted to reflect the different reasons people attend, without diluting the core purpose of the event.

03

Purpose & Impact

The campaign was designed to do more than generate clicks. It needed to build recognition, increase trust, and drive real attendance.

By refining how the event was presented and who it was shown to, the promotion became more efficient. Awareness improved, engagement increased, and sign-ups followed.

The Client

Education, Inclusion, and Neurodiversity Awareness

Overview

The Neurodiversity Show is the UK’s leading exhibition dedicated to neurodiversity. It brings together parents, teachers, employers, and professionals. It is for talks, panels, and workshops focused on practical support and understanding. The event is hosted at NEC Birmingham and attracts a nationwide audience.

Goals

The goal was to grow attendance year on year. That meant increasing awareness and reaching the right audience segments. This turning interest into confirmed event sign-ups.

Challenges

The audience was highly specific, but broad in needs. Parents, educators, and workplace professionals all required different messaging. Yet the campaign had to stay consistent and clear. At the same time, the event operates in a crowded exhibition space. It is where attention is limited and competition for visibility is high.

Our Approach

What Changed To Improve Results

01

Audience-Led Messaging

Messaging was shaped around why different groups attend the show. Parents, educators, and workplace teams each saw content that matched their reasons for attending. This improved relevance and early engagement.

02

Clear Value Positioning

Promotion focused on the practical value of the event. Education, support, and expert insight were highlighted. So visitors quickly understood why attending mattered.

03

Speaker-Led Awareness

Well-known speakers and panel sessions were used as trust signals. This helped the event feel established and worth attention in a crowded event space.

04

Consistent Event Visibility

The show maintained a steady presence throughout the campaign period. Repetition built familiarity and reduced drop-off from first-time exposure.

05

Intent-Based Direction

Messaging shifted as users moved closer to decision-making. Early awareness gave way to attendance-focused prompts once interest was established.

06

Budget-Controlled Reach

Spend was focused where engagement and sign-up intent were strongest. This reduced wasted exposure and improved efficiency across the campaign.

The Neurodiversity Show 2025

About The Project