AYA Motors
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Built a clear brand and modern website to support a new move into car sales.
About The Project
Building a Confident Brand from the Ground Up
Project Vision
AYA Motors needed a clear starting point. As a new name in car sales, the brand had to feel credible from day one. The vision focused on confidence, clarity, and trust. Visitors needed to understand who AYA Motors were, what they offered, and why reaching out made sense, without second-guessing.
Design & Experience
The experience was shaped around structure and impact. Layout choices helped the site feel established rather than experimental. Content followed a clear order, with defined sections for services and vehicles. The design stayed focused and direct, avoiding clutter so the brand could speak with confidence.
Purpose & Impact
The purpose was to support a shift in direction. AYA Motors was moving beyond parts and servicing into car sales. The website needed to reflect that change clearly. The finished site gave the business a defined identity, strengthened trust, and created a solid base for future growth.
The Client
From Local Supplier to Sales-Ready Brand
Overview
AYA Motors is a Birmingham-based supplier of car parts and servicing that recently expanded into vehicle sales, requiring a clear brand and online presence.
Goals
The aim was to launch with confidence through a strong brand and website that explained the offer clearly and built trust from the first visit.
Challenges
AYA had no existing brand direction for car sales. Everything needed shaping from scratch while still feeling solid and ready to grow.
Result
A Strong Digital Foundation Built for Growth
Logos & Branding
