Vertikal

SEO Case Study

Vertikal

SEO Case Study

long term SEO strategy

Getting Them ranking on google

We began working with Vertikal UK in July 2022, launching an SEO campaign with the goal of driving local, high-intent traffic to their website. Their challenge was to increase visibility in search engine results and attract more qualified leads. To achieve this, we employed a combination of on-page SEO, local SEO, and content optimisation strategies.

Our approach involved enhancing existing service pages and adding new content, such as articles and location pages, rich with the right search terms. By revitalising service pages, creating industry-specific content, and building location-targeted pages, we ensured Vertikal’s website was primed to rank higher in Google and connect with a more relevant audience.

Vertikal

About the client

Overview

Vertikal UK is the largest independent plant and machinery hire supplier in Scunthorpe and Lincolnshire.

Goals

Vertikal came to us in 2022 with the goal of improving their search engine rankings and boosting their organic performance.

Challenges

Their challenge was improving visibility in search engine results and increasing organic traffic despite having a functional website.

Short term SEO strategy

Getting Them ranking on google

We focused on improving the ranking of more pages on Google, achieving impressive results. Several pages ranked in the top spot, leading to a significant increase in site traffic and customer engagement.

We started our SEO campaign with Vertikal in July 2022, and the results were clear. Comparing the last six months to the previous period, organic clicks increased by 251%, driven by our targeted SEO efforts.

This campaign, which ran for 12 months, contributed to growth through local SEO, site optimisation, new service pages, and monthly blogs. These efforts led to better rankings, a more authoritative website, and a steady rise in traffic, delivering long-term benefits for Vertikal.

Search Engine Optimisation Package

SEO Results

More Impressions in 6 months

0 %

more traffic in 3 months

0 %

more top 3 keywords

0 %

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