Signs & Graphics

Rebuilt a broken website into a reliable, lead-focused platform that restored enquiries and local visibility.

About The Project

From Missed Enquiries to a Site That Works

01

Project Vision

The vision was clear and practical. Signs & Graphics needed a website that worked every day, not one that simply looked acceptable. Their old site was losing enquiries due to broken forms, which directly affected revenue. The new site had to feel professional, dependable, and focused on bringing real work through the door.

A laptop screen showing the "Signs & Graphics" company website featuring a branded dog wash van.
02

Design & Experience

The experience was rebuilt around clarity and trust. Pages were structured to guide visitors quickly to the right service, without confusion or clutter. Layouts stayed clean and direct, making it easy for users to understand what Signs & Graphics offer and how to get in touch.

03

Purpose & Impact

The purpose was to turn the website into a working sales tool. Fixing enquiry paths, improving structure, and strengthening service pages meant visitors could act with confidence. The result was a site that supported daily business activity instead of quietly blocking it.

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The Client

A Practical Business That Relies on Steady Enquiries

Overview

Signs & Graphics is a commercial vehicle graphics designer and installer serving local businesses. Their work depends on clear communication, strong presentation, and regular enquiries. A broken website was holding them back from competing properly in their local market.

Goals

The goal was to regain lost enquiries and build a site that supported growth. They needed clear service pages, working contact forms, and a structure that encouraged visitors to make contact without friction.

Challenges

The biggest issue was reliability. Contact forms had failed, enquiries were lost, and trust was damaged. At the same time, the site needed to feel modern, rank locally, and convert visitors into genuine leads.

Our Approach

A Practical Reset Focused on Reliability and Local Results

Restoring Core Functionality

The first priority was making sure enquiries could come through again. Forms were rebuilt with clear paths so no potential lead was lost.

Simplifying the User Journey

Navigation was cleaned up so visitors could reach the right service fast, without guessing or backtracking.

Presenting Services Clearly

Each core service was given its own space. This helped visitors understand what Signs & Graphics offer at a glance.

Designing for Real Devices

The layout was shaped to work smoothly across phones, tablets, and desktops, where most local searches happen.

Strengthening Local Visibility

Content was written to support local searches, helping the business appear where nearby customers were already looking.

Building for Ongoing Use

The structure made it easy for the team to update pages and keep the site current as work and demand changed.

The Outcome

Measurable Outcomes That Restored Momentum

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