E-commerce Web Design West Midlands

Online Stores Built for Speed, Conversion and Long-term Growth

We design and build online stores that sell more, load faster and are simple for your team to manage. From Shopify to WooCommerce and Magento, we craft commerce experiences that reduce friction, increase average order value and make buying effortless for your customers.

Introduction

E-commerce Sites Designed to Turn Visits into Sales

A successful online store is the combination of fast pages, clear product storytelling and a checkout that removes hesitation. We start with your customers, how they find products, compare options and decide to buy and design a shopping journey that reduces friction at every step.

That means search-optimised product pages, category UX that surfaces the right items quickly, bulletproof checkout flows and integrations that keep your operations smooth. The aim is simple: more conversions, higher AOV (average order value), and repeat customers who come back because buying from you was easy and trustworthy.

What Strong e-commerce Design Delivers

Up to 30–40% higher conversion rates when UX, product layout and checkout flow are optimised for buying behaviour.
20–25% reduction in cart abandonment through simplified checkout, clear pricing and trust signals (Baymard Institute benchmarks).
15–20% improvement in average order value (AOV) using better product hierarchy, cross-sells and merchandising structure.
Faster load times by 40% or more, improving mobile conversions and meeting Core Web Vitals standards critical for SEO and paid traffic efficiency.

Related Web Design Services

E-commerce works best as part of a wider web strategy, from content to CMS and conversion optimisation.

Bespoke Web Design

Custom storefronts and unique shopping experiences when standard templates won’t achieve your goals.

Blogging Web Design

Content hubs, buying guides and product-driven articles that support SEO and inform purchasing decisions.

CMS Website

Manage product content, landing pages and promotional banners without developer dependencies.

Lead Generation Websites

Service pages and landing funnels designed to capture enquiries and support omnichannel selling.

One-Page Websites

Simple campaign or launch pages that point visitors straight to a product or promotion.

WordPress Websites

Flexible WordPress + WooCommerce builds that balance content marketing and commerce needs.

Shopify Web Design

Shopify stores optimised for conversion: product templates, checkout tweaks and app integrations that scale.

A Commerce-first Design and Launch Process

STEP 01

Requirements & commercial brief

We define revenue goals, AOV targets, product taxonomy and the operational flows that must be supported.

STEP 02

UX design & product pages

High-converting templates for product, collection and category pages, emphasising benefits, trust signals and clear CTAs.

STEP 03

Build, integrate & test

Platform setup (Shopify, WooCommerce, Magento), payment gateways, stock sync and extensive checkout testing to reduce abandonment.

STEP 04

Launch & optimise

Post-launch monitoring, A/B tests and a 90-day optimisation roadmap to raise conversion and lifetime value.

Stores Built to Grow Revenue

We don’t just launch stores; we hand you a measurable growth plan focused on conversions, retention and clearer merchandising.

Why Choose Our E-commerce Design

Why Brands Choose Midland Marketing

We blend UX, technical engineering and commercial strategy so your store performs from day one, with faster checkouts, clearer product pages and fewer abandoned carts.