Web Design Services

High-performance Websites Designed to Convert Visitors into Customers

We build attractive, fast and mobile-first websites that turn curious visitors into paying customers. From bespoke builds to Shopify stores and lead-generation sites, every project focuses on usability, speed and measurable commercial outcomes for West Midlands businesses.

Introduction

A Website that Works as Hard as You Do

A website should be more than a brochure. It’s your 24/7 salesperson, your credibility machine and the central hub for every online campaign. We design sites that balance brand, UX and technical performance so people find you, trust you, and take action.

Whether you need an ecommerce engine, a lead-focused service site, or a customised CMS, our West Midlands team builds to measurable goals: faster pages, clearer journeys and more conversions. We don’t ship pretty templates; we design commercial tools that earn attention and grow with your business.

Real, number-led impact you’ll see

Up to 30% faster load times after our performance-first redesigns.
20–60% uplift in conversion rate from UX and CTA optimisation.
Mobile-first builds that improve mobile engagement by 25–45%.
One dashboard for metrics instead of multiple disconnected reporting tools.

Our Web Design Services

A full-service line-up from one-page launches to enterprise e-commerce built for performance and long-term scalability.

Bespoke Web Design

Custom-built websites tailored to complex requirements, unique integrations and a distinct brand identity. Ideal when off-the-shelf won’t do.

Blogging Web Design

Content-led sites optimised for search and audience growth — structured templates, category pages, and conversion-focused article layouts.

CMS Website

User-friendly content management systems that let you update pages, add resources and manage teams without developer dependency.

Ecommerce Web Design

Secure stores with conversion-first product pages, checkout optimisation and an inventory-ready architecture for scale.

Lead Generation Websites

Landing pages and service sites designed to capture enquiries with clear funnels, trust signals and high-converting forms.

One-Page Websites

Fast, elegant one-page sites for launches, events and single-service propositions that need instant clarity and impact.

WordPress Websites

Flexible WordPress builds with clean architecture, SEO fundamentals and a scalable content workflow for marketing teams.

Shopify Web Design

Shopify stores optimised for sales velocity: product templates, collection UX and app integrations that help store owners grow.

Our Process

Our Four-step Design & Delivery Process

STEP 01

Discovery & Strategy

We map business goals, user journeys, technical needs and conversion points to create a clear project roadmap.

STEP 02

Design & Prototype

Wireframes and visual designs are created for desktop and mobile, and iterated with your feedback until they move the needle.

STEP 03

Build & optimise

We develop responsive pages, integrate systems, and tune performance Core Web Vitals, accessibility and SEO-first code.

STEP 04

Launch & grow

We test, train your team, and run a 30/60/90 optimisation plan to improve conversions and site health post-launch.

Website Projects Built for UK Businesses

We specialise in UK-market regional UX, local SEO targeting, and compliance-ready builds that work for West Midlands audiences and national customers alike.

Why Choose Our Web Design

Why Choose Midland Marketing

We combine commercial sense with clean design and technical discipline. Expect measurable improvements in speed, conversions and search visibility, plus local support from a West Midlands team.