Social Media Marketing
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Turn Social Channels into Predictable Brand and Revenue Growth
Not just pretty posts, a social strategy that works. We combine audience insight, platform-native creative, and targeted promotion to grow awareness, engagement, and sales for UK businesses. Every post, ad and conversation is designed to move people closer to your commercial goals.
Introduction
Social that’s Planned, Produced and Proven
Social media isn’t a nice-to-have checklist. It’s a marketing channel that rewards discipline and context. We start with a clear brief: who you need to reach, what action they should take, and how social fits into your funnel.
From there, we plan content calendars, produce platform-native creative, run targeted promotions, and manage community conversations so your channels move people toward purchase or enquiry. We aim to replace guesswork with repeatable processes that scale so your social activity becomes a dependable contributor to leads, revenue and brand value.
Data-backed impact of social media
- 54% of social browsers use platforms to research products and services before buying.
- Integrated paid + organic strategies can deliver 2x the engagement versus organic alone.
- Video-first posts increase watch time and interaction by 25–60%, improving campaign performance.
- Targeted social ads frequently achieve 2–4x ROAS when optimised for conversions and value.
Our Social Marketing Services
Full-service social marketing across platforms strategy, content, community and paid promotion tailored to your business goals.
Facebook Marketing
Build community, run targeted ads, and manage customer conversations to drive local awareness, generate leads, and drive repeat purchases.
Instagram Marketing
Visual-first content, Reels and Stories production, and shoppable experiences that turn discovery into measurable conversions.
LinkedIn Marketing
Thought leadership, audience building, and account-based campaigns for B2B brands targeting professionals and decision-makers.
YouTube Marketing
Video strategy and channel growth to educate buyers, demonstrate products, and generate longer-term brand consideration.
A Simple, Repeatable Social Process
STEP 01
Strategy & Audience Planning
We map audiences, goals, and platform fit so every piece of content has a clear commercial purpose.
STEP 02
Content Production & Scheduling
We create mobile-first creative, captions and templates, publishing on a proven cadence that supports both reach and conversion.
STEP 03
Community & Promotion
Active community management plus paid amplification amplifies reach, increases trust, and lowers acquisition costs.
STEP 04
Measure, Learn & Scale
Monthly reporting ties social metrics to business outcomes, with iterative tests guiding future creative and spend.
Social Media Marketing
Social Strategies Built for UK Businesses
Our social programs are tailored for UK audiences and market nuances from local retail to national services, ensuring content and paid plans reflect real customer behaviour and buying cycles.
Why Choose Our Social Media Marketing
Why Choose Midland Marketing
We balance creativity with commercial rigour planning campaigns that look native and perform. Expect platform-native content, clear reporting, and hands-on community care that supports measurable business outcomes.
Strategy Before Creativity
We prioritise objectives and audience understanding first, so creative ideas are tied directly to measurable outcomes and channel strategy.
Platform-Native Content
Every format is tailored to the platform: Reels, Stories, long-form video, carousels or LinkedIn articles, nothing is repurposed without adaptation.
Hands-On Community Management
We respond, escalate, and nurture conversations with a human tone that protects reputation and builds genuine relationships with followers.
Paid + Organic Coordination
Organic reach informs paid tests and vice versa, ensuring the budget is spent on what already resonates with your audience.
Clear Collaboration & Reporting
You’ll receive understandable insights, prioritised actions, and a single point of contact who acts as your social lead.
Deliverables and Value We Provide
Content Calendars & Plans
A clear schedule of posts, themes, and formats aligned to business goals and seasonal opportunities.
Paid Campaign Management
Targeting, creative testing, and ROAS-focused optimisation to scale what works while controlling CPA.
Creative Production Services
Photography, short-form video, motion graphics and captioning produced to platform best practice.
Reputation & Community Care
Timely replies, appropriate tone, and escalation processes that protect and strengthen brand trust.
Ready to Make Your Social Pages Work?
Let’s build a social media plan that grows your brand, generates leads, and becomes a measurable part of your marketing mix.
FAQ
Got Questions? We’ve Got Answers .
Which social channels should my business use right now?
We recommend channels based on where your customers actually spend time, your content strengths, and measurable business goals.
How much does social media marketing typically cost per month?
Costs vary by content needs and paid budgets; we’ll provide a clear proposal showing production, management, and ad spend options.
Can you work with our in-house marketing team?
Yes, we collaborate closely and provide calendars, handovers, and training so your team stays in control as we execute.
How quickly will I see measurable results from social activity?
Engagement and traffic often increase within weeks, but consistent commercial outcomes usually appear after six to twelve weeks of iteration.
Do you manage both organic and paid social campaigns together?
Yes, coordinated organic and paid activity improves learning, reduces wasted spend, and produces stronger results than siloed approaches.
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