Video Ads Services in the UK

Creative Video Ads that Grab Attention and Drive Measurable ROI

Short, scroll-stopping clips and long-form stories, built for YouTube and social channels. We combine platform-native creative with tight audience targeting and conversion tracking so your video investment turns into real website visits, leads or sales.

Introduction

Why Video Ads Move Customers to Act

Video pairs sight, sound and motion to do something static banners can’t: build memory, show product use, and remove doubt fast. We plan creative around a business goal (awareness, lead generation or direct sales), then map placements and formats that actually meet that goal.

Our focus is always commercial: tight audience selection, pixel-level tracking and creative variants that turn watch time into clicks and conversions. We optimise for value, not vanity, so we’ll cut a long ad if a 6-second hook converts better.

Real Video Ad Benchmarks

The average view rate ≈ of 31–32% on YouTube (views ÷ impressions) is a valuable benchmark for identifying underperforming creatives.
Typical CPV (cost per view) ≈ $0.02–$0.05 (platform and region dependent) expect higher CPVs in Tier-1 countries; UK CPV commonly lands higher in local currency.
Average video ad CTR ≈ 0.6–0.8% on YouTube; social placements vary, but CTRs are generally under 1% for awareness-focused formats.
Allow 4–8 weeks for stable, profitable performance. Early clicks appear fast, but optimised audience learning and creative testing usually take several weeks.

More Ways We Drive Paid Growth

Video ads work best when they’re part of a wider, joined-up PPC strategy. Alongside video, we manage complementary paid channels that help you capture demand, retarget viewers, and scale results efficiently.

Google Ads

Capture high-intent searches at the exact moment customers are ready to buy or enquire, with conversion-focused search and Performance Max campaigns.

Shopping Ads

Showcase products with images, pricing, and availability directly in search results ideal for e-commerce brands looking to scale sales profitably.

Display Ads

Build awareness and support remarketing across premium websites, apps, and placements using visual, banner-led campaigns.

Bing Ads (Microsoft Ads)

Bing Ads (Microsoft Ads)

Reach additional high-value audiences at lower CPCs, particularly strong for B2B, desktop users, and older demographics.

E-commerce PPC

A joined-up paid strategy combining search, shopping, display, and video to maximise ROAS across the whole customer journey.

Google Ads Audit

Uncover wasted spend, missed opportunities, and performance leaks with a detailed account audit and prioritised action plan.

Plan, Produce, Launch and Optimise

STEP 01

Goal & audience definition

We set KPIs (CPV, CTR, leads, ROAS) and map audiences so every creative has a measurable job.

STEP 02

Creative production & testing

Script, shoot or adapt assets, then produce multiple cuts for A/B testing across placements.

STEP 03

Campaign build & launch

Targeting, pixels and bidding strategies are implemented; we start conservatively and gather learning signals.

STEP 04

Optimise, scale & report

We iterate on creative, audiences and bids; scale winners and supply clear reports showing business impact.

Video Ads Tuned for UK Markets

We create ads that speak to UK audiences, culturally aware creatives, time-sensitive bids for seasonality, and reporting in GBP. Expect practical budget recommendations and predicted CPV/ROAS for your sector.

Why Choose Our Video Ads Team

Why Clients Choose Midland Marketing

We combine production craft with programmatic discipline: creative that commands attention, tracking that ties views to revenue, and ongoing optimisation that protects your ad spend while scaling results.