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In modern SEO, keyword density in SEO is less about exact percentages and more about context and relevance. While stuffing your target keyword multiple times no longer boosts rankings, using it strategically and naturally within headings, meta tags, and body text still helps search engines understand your content’s focus. The key is to write for humans first and optimize for search intent — include variations, synonyms, and related phrases to build topical depth. A healthy keyword density (around 1–2%) can be a helpful guideline, but what truly matters is content quality, user engagement, and semantic relevance.

How to Future-Proof Your SEO Strategy: What to Change and Why It Matters Blogs | Category Written By: Lauren Davison Introduction Search engines never sit

A Content Refresh Strategy focuses on updating and improving existing content to keep it relevant, accurate, and SEO-friendly. Search engines prioritize fresh, valuable information — so by adding new insights, optimizing keywords, improving visuals, and fixing outdated data, you can boost engagement and climb back up the rankings. Regularly refreshing content also strengthens topical authority, improves click-through rates, and enhances user trust — making it a powerful, low-cost SEO tactic for sustainable growth.