YouTube Advertising
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Turn video attention into brand trust and conversions
YouTube is where people choose to watch, learn, and decide. We create YouTube ad campaigns that earn attention, hold interest, and guide viewers toward action, building brand recall while driving measurable leads, sales, and return on ad spend.
Introduction
Turning interruptions into welcome discoveries
YouTube isn’t just a platform. It’s where people spend time intentionally. They’re watching with sound on, curiosity engaged, and attention already committed to the screen.
That’s what makes YouTube advertising different. You’re not fighting for a split second in a fast scroll. You’re earning a place among content people actively want to watch. When video ads respect that moment with the right hook, pacing, and message, they don’t feel disruptive. They feel useful. And that’s where brand trust and conversions start to form.
Why YouTube advertising works
- The second-largest search engine globally, capturing intent at the research and discovery stages.
- Video ads improve brand recall by 40–80% compared to static formats.
- Skippable in-stream ads reward strong hooks within the first 5 seconds.
- View-based pricing often delivers a lower cost per engagement than traditional display advertising.
Our social media advertising services
YouTube campaigns perform best when supported by a connected, multi-platform paid social and remarketing strategy.
Facebook Advertising
Capture demand and conversions after YouTube builds awareness, using precise targeting and retargeting across Meta platforms.
Instagram Advertising
Reinforce visual storytelling and brand familiarity through Reels and Stories after initial YouTube exposure.
LinkedIn Advertising
Support B2B video campaigns by retargeting professional audiences and decision-makers with relevant follow-up messaging.
TikTok Advertising
Complement YouTube with fast-moving, trend-led short-form content earlier in the discovery journey.
Remarketing & Retargeting
Re-engage viewers who watched, clicked, or interacted, guiding them toward enquiries, sign-ups, or purchases.
How we build YouTube campaigns
STEP 01
Define the Outcome
We start with clarity, brand awareness, leads, sales, or remarketing, so creative and targeting align from day one.
STEP 02
Video Creative Development
Whether polishing existing footage or starting fresh, we design ads for retention, clarity, and action.
STEP 03
Campaign Setup & Targeting
We select formats, placements, and targeting using Google’s audience and intent data for relevance.
STEP 04
Launch, Test & Scale
Retention, engagement, and conversion signals guide fast testing and refinement. Scale winning creatives while quickly removing underperformers.
YouTube Advertising
Built for attention that lasts
Our YouTube advertising strategies balance storytelling with performance, ensuring your brand is remembered and acted upon.
Why Choose Our YouTube Advertising
Why choose Midland Marketing
YouTube advertising sits at the intersection of creativity and data. We bring both to the table without over complicating the process or hiding behind jargon.
Creative & Technical Balance
We understand video production and performance optimisation, so ads look good and work hard.
Audience-First Targeting
Campaigns are built around viewer intent, interests, and behaviours — not generic placements.
Retention-Led Optimisation
We focus on watch time and engagement, not just impressions or cheap views.
Clear Performance Reporting
You’ll see how video activity connects to leads, sales, and cost efficiency.
Dedicated Campaign Management
A specialist oversees strategy, testing, and optimisation throughout your campaign lifecycle.
What effective YouTube ads deliver
Stronger Brand Recall
Video builds memory and trust faster than static formats.
Higher Engagement Quality
Viewers choose to watch, not accidentally scroll past.
Smarter Retargeting Opportunities
Video viewers create warm audiences for follow-up campaigns.
Measurable Commercial Impact
Track performance beyond views into real actions and revenue.
Ready to be seen properly?
Let’s turn video attention into meaningful engagement, qualified leads, and measurable growth.
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