Google Ads Services in the UK

Fast, Measurable Google Ads that Drive Leads and Revenue

Pay-per-click campaigns built to convert: keyword intent mapping, conversion-focused landing pages, and hands-on optimisation that reduces waste and raises ROI. We manage Search, Shopping, Display, and Video campaigns to drive the right traffic at the right cost into your sales pipeline.

Introduction

Turn Search Intent into Real Business Results

Google Ads reaches customers at the exact moment they’re looking for your product or service. Our approach combines commercial keyword research, split-tested creatives, and landing-page optimisation so every click has a clear chance of converting.

We structure tightly themed campaigns, set up granular tracking, and use data-driven bidding to protect your budget while scaling what works. Whether you want immediate lead volume, to scale ecommerce ROAS, or support local service enquiries, we design campaigns around your commercial goals and measure success in conversions and revenue, not impressions.

Actionable PPC Performance Metrics

Recent benchmarks show Google Ads campaigns averaging conversion rates around ~7%, though results vary by industry and campaign type.
Overall search CTR benchmarks are roughly 5–6%, depending on industry and ad quality.
Advertisers often see traffic within hours or days, but stable, profitable results typically emerge after 4–8 weeks of optimisation and data collection.
Google cites an average estimate of $8 profit per $1 spent in its economic impact modelling. Results depend on setup and sector.

Our Pay-Per-Click Advertising Services

A full suite of PPC services designed to capture demand, reduce wasted spend, and scale profitable traffic across search, shopping, display and video.

Bing Ads (Microsoft Advertising)

Lower-competition search campaigns that capture additional demand on Bing, Yahoo and partner networks often at a lower cost per click.

Shopping Ads

Product-driven campaigns using optimised feeds and smart bidding to increase visibility, improve ROAS and drive purchase-ready traffic.

Display Advertising

Awareness and consideration campaigns using visual ads across Google’s Display Network to support prospecting and mid-funnel growth.

Video Ads

Short-form and skippable video campaigns built for reach, recall and conversion from brand awareness to direct-response objectives.

E-commerce Ads

Paid media strategies designed specifically for online stores, combining Shopping, Search, remarketing and Performance Max for revenue growth.

Google Ads Audit

A deep diagnostic review of existing accounts to uncover wasted spend, missed opportunities and a clear roadmap for improvement.

Set up, Optimise, Scale, Repeat

STEP 01

Discovery & target setting

We agree conversion values, target CPA/ROAS and the channels that match your customer journey.

STEP 02

Keyword research & landing pages

High-intent keyword maps plus conversion-focused landing pages to convert paid clicks into measurable outcomes.

STEP 03

Campaign build & tracking

Tightly themed ad groups, ad extensions, audience layers, and tracking pixels/analytics set up for full attribution.

STEP 04

Ongoing optimisation & reporting

Daily/weekly bid and creative optimisation, plus monthly strategic reviews and A/B tests to improve performance.

PPC Built for UK Businesses

Get a transparent plan that explains costs, expected outcomes, and a 90-day optimisation roadmap.

Why Choose Our Google Ads Team

Why Clients Choose Midland Marketing

We combine certified PPC skills with practical commercial thinking, clear briefs, no buzzwords, and a relentless focus on cost-per-acquisition, revenue and scalable growth.