Top 5 Video Content Creation Tips
Blogs | Social Media
Written By: Yasmin Qureshi
Top 5 Video Content Creation Tips
Blogs | Social Media
Written By: Yasmin Qureshi
Introduction
Social media trends come and go, but video remains the most powerful way to engage, inform, and build trust with your audience. Whether you’re a brand, business, or creator, mastering video content is worth considering for your business growth.
To help you get started, we’re sharing our top 5 video content creation tips and examples. It’s time to create high quality videos that resonate with your audience.
Tip 1: Get Comfortable on Camera
Being on camera can feel intimidating, especially if you’re shy and not used to it. Since video is one of the best ways to connect with your audience, it’s worth stepping out of your comfort zone.
Here’s how to get comfortable on camera:
- Ditch Perfection: Mistakes are part of the process—focus on progress, not perfection.
- Film Often: The more you practice, the more natural it will feel.
- Boost Your Confidence: Maintain good posture, speak clearly, and smile.
Tip 2: Plan Your Content
When you first start filming yourself, you’re likely to find yourself feeling self-conscious and getting tongue-tied. This is part of the process—don’t let this put you off.
A great confidence booster is knowing what you’ll be discussing. This will help you stay on topic and get the results you want.
Here’s how to plan your content like a pro:
- Create an Outline: Use bullet points to outline your key points.
- Keep It Engaging: Hook your audience in the first few seconds, use engaging visuals, and keep your videos concise.
- Consider Your Setup: Good lighting, eye-level camera placement, and clear audio make a big difference.
Tip 3: Hook Your Audience Immediately
With attention spans shorter than ever, it’s important to get straight to the point. The first 3-5 seconds of your video are crucial for hooking your audience, with the majority of viewers dropping off after 10 seconds.
Here’s how to grab your audience’s attention immediately:
- Start With a Hook: Ask a question, make a bold statement, or show an intriguing visual.
- Speak Directly to Your Audience: Make an instant, personal connection to make your audience feel seen by using words like ‘you’. For example, “Have you experienced…?”
- Make Them Curious: Create intrigue to keep your audience wanting to know more.
Tip 4: Make It Visual
Now that you’ve got your audience hooked, it’s time to keep them watching til the end. A great way to keep your audience engaged is to make your video visually appealing. You can do this by adding b-roll, images, stock video clips, text overlay, and graphics.
Here are a few of our favourites:
- Insert B-Roll: While stock footage is available, it’s always better to film your own b-roll. This is your opportunity to share behind the scenes insight into your business and showcase your products.
- Text Overlay: A great way to highlight the benefits of your products and services is by adding text. These can be bullet points or short statements that you want to emphasise about your offering.
- Keep Your Editing Simple: Creating a visually appealing video is important—but don’t overdo it. To finish your video to a professional standard, remember less is more.
Tip 5: Be Yourself
With the rise of AI generated content, audiences want to connect with real people more than ever. Video content gives you the perfect opportunity to be your authentic self, resulting in building trust with your audience.
- Be Authentic: Relax and let your personality shine through.
- Share Your Story: If relevant, share your personal story or experiences to create resonance with your audience.
- Employee Generated Content: If running your brand is a team effort, consider creating Employee Generated Content. This allows your audience to get to know the entire team and gain insight into your brand from more than one person’s perspective.
Long-Form Video Content Example
In this video, qualified accountant Nischa leads with a hook, asking “What’s the first thing you do when your paycheck hits your bank account?”
Starting a video with a question like this makes the viewer curious to learn more about their personal finances. With 242K views in the first three weeks, Nischa’s clearly doing something right.
The video editing is simple yet impactful. There’s no distracting background music, but she’s made the video visually appealing by adding text overlay and graphics throughout the video, however, they’re adding value to the viewer by highlighting the most important points.
Short-Form Video Example
Another example from Nischa is this YouTube Short. She hooks her audience in the first three seconds by saying, “Do these three things as soon as you get paid”, which again intrigues the viewer about what they can learn about their personal finances. Remember, whether you’re creating short- or long-form videos, starting with a hook is the most effective way to keep viewers engaged and watching until the end.
The video editing is again simple, with plenty of text overlay and graphics to help Nischa get her point across. She shared three points concisely and gets to the point, allowing viewers to maintain interest throughout the video.
Conclusion
Our top 5 video content tips are a great starting point for your video content creation journey. If you don’t like the outcome of your initial videos, remember, practice makes perfect, so don’t be too hard on yourself!
Thinking of outsourcing your video content? Contact Midland Marketing to see how we can help grow your business.
Written by - Yasmin Qureshi
Meet Yasmin – Our Creative Digital Marketing Apprentice!
Yasmin thrives on brainstorming campaign ideas and bringing them to life. She loves the creative process and is always looking for new ways to make an impact.
In summer 2024, after she explored the UK in her micro campervan, she decided to switch careers from healthcare to marketing in her 30s. Now, she’s focused on growing her skills and making an impact in the industry!
Want some more?
Latest Insights & News
Why PPC for Small Businesses Works & How to Make it Work for You
Discover how PPC can drive real results for small businesses. Learn why it works, how to avoid common pitfalls, and get practical tips to build high-performing campaigns that maximise your budget and reach the right customers.
The Pros and Cons of Long Form Content
The Pros and Cons of Long Form Content Blogs | Social Media Written By: Yasmin Qureshi The Pros and Cons of Long Form Cotent Blogs
How TikTok SEO Can Boost Your Brand Visibility
Want to be discovered on TikTok without relying on paid ads? TikTok SEO is the key! Optimise your videos with the right keywords and hashtags to boost your reach and attract the right audience.
