Lead Generation PPC Campaign
Driving Leads for Online Tutoring
A2Z is an online tutoring company that provides personalised educational sessions for learners of all ages, supported by a team of highly trained tutors. Their platform is designed to offer learning support across various subjects, ensuring each student receives a tailored and effective educational experience at any stage of their academic journey.
In September 2022, A2Z approached us to help boost their lead generation efforts through Facebook Ads. The goal was to collect customer information through persuasive and eye-catching ads that directly spoke to their target audience. We worked closely with them to create location-specific ads targeting local customers, nationwide ads focused on parents.
A2Z Tutoring
About the client
Overview
A2Z offers personalised online tutoring for all ages, with expert tutors providing tailored educational support across various subjects.
Goals
Challenges
A2Z faced difficulty reaching the right audience and needed help creating engaging ads that would drive quality leads at a low budget.
Our Strategy and process
Ad Design and Content Strategy
For A2Z, we started by understanding their goals and target audiences, so we could create a content brief for the ad design process. We focused on highlighting their unique tutoring services and ensuring the messaging resonated with specific groups, including local customers, parents, and potential recruits. We also broke down the campaign into different segments to make sure each ad spoke directly to the right audience.
A2Z gave us full creative control over the ad design and strategy, and we handled everything from budgeting to targeting. Our aim was to ensure the campaign remained engaging, on-brand, and optimised for the best possible results—and we achieved just that!
