What Makes A Good Facebook Ad in 2025?
Blogs | Social Media
Written By: Lauren Davison
What Makes A Good Facebook Ad in 2025?
Blogs | Social Media
Written By: Lauren Davison
Introduction
Did you know that Facebook has over 3 billion active monthly users? With such a massive audience, businesses are constantly trying to figure out what makes a good Facebook ad in 2025.
As the platform evolves, so too do the strategies for creating effective ads. Gone are the days of generic, one-size-fits-all ads. Now, creating good Facebook ads that capture attention requires more thought and creativity than ever before.
Tailored Messaging: The Core of Facebook Advertising
What makes a good Facebook ad in 2025? Personalisation. Audiences expect brands to speak directly to them. Good Facebook ads are those that resonate with the specific needs and preferences of the user.Â
By using Facebook’s advanced targeting features, you can deliver tailored messages that speak directly to different audience segments, whether by age, location, or interests.
For a broader look at building a strong social media marketing strategy, check out our Top 10 Social Media Marketing Tips for Beginners.
- Tip: A/B testing and other dynamic creative tools are invaluable for discovering the messaging that works best for your audience.
The Power of Video
Video continues to reign supreme in 2025. When it comes to good Facebook ads, video is more engaging than any other format. Short-form videos, like those in stories or reels, are particularly effective at catching attention in a fast-scrolling environment.
Tip: Keep your videos short, attention-grabbing, and mobile-optimised to create an experience that encourages users to take action.
Eye-Catching Visuals with a Strong CTA
In today’s social media landscape, visuals are key to what makes a good Facebook ad. But it’s not just about aesthetics. Your visuals need to align with the message and grab attention quickly.Â
Combine this with a clear call-to-action (CTA) to guide the user’s next step, whether it’s signing up, purchasing, or learning more.
- Tip: Ensure your visuals are high-quality, and your CTA is crystal clear to drive conversions.
Adding Social Proof to Your Facebook Ads
One of the most effective ways to create good Facebook ads is by incorporating social proof. This could include testimonials, reviews, or user-generated content that shows potential customers that others trust your brand.Â
In 2025, consumers are more likely to convert when they see proof that your product or service works.
Tip: Use genuine customer reviews or user-generated content to boost credibility and encourage engagement.
Mobile-First Approach: Optimising for Small Screens
Since most Facebook users access the platform on their mobile devices, ensuring that your ad is optimised for mobile viewing is critical.Â
Good Facebook ads look great and function seamlessly on smartphones, with easily readable text, crisp visuals, and mobile-friendly landing pages.
- Tip: Check that your ad is responsive across devices. Make sure your landing page is fast-loading and easy to navigate.
Interactive Ads: Engaging Users with Creativity
Interactive elements are paving the way for the future of what makes a good Facebook ad. Formats like polls, quizzes, and AR filters not only engage users but also make the ad experience more memorable.Â
These formats are perfect for creating a more interactive, personalised experience that encourages users to engage beyond just viewing the ad.
- Tip: Take advantage of Facebook’s interactive features to make your ad more engaging and create a deeper connection with your audience.
Retargeting: A Key Component of Good Facebook Ads
One of the most powerful features of Facebook ads in 2025 is the ability to retarget users who have previously interacted with your brand. A good Facebook ad often isn’t a one-hit wonder.Â
By using Facebook Pixel and custom audiences, you can retarget users who visited your website or engaged with past ads. As a result, you increase the likelihood of conversion.
- Tip: Use retargeting ads to bring back users who are familiar with your brand and keep the conversation going.
Ethical and Transparent Advertising
In 2025, transparency and ethical advertising are more important than ever. It’s a key part of creating what makes a good Facebook ad.Â
Users are increasingly aware of how their data is used. That’s why it’s critical that you ensure your ads comply with privacy standards and clearly explain data usage. Â
Tip: Make sure your ad practices are transparent and aligned with privacy regulations to build trust with your audience.
Checklist for What Makes a Good Facebook Ad in 2025
Facebook ads remain one of the most powerful tools for businesses in 2025. But with so many brands competing for attention, standing out can be difficult. Let us help you create high-performing ads that get results. Contact us today to learn how our expert services can drive your Facebook ad success.
If you’re looking to master what makes a good Facebook ad, this checklist will help ensure your ads hit the mark:
- Tailored Messaging
- Example: A fitness brand targeting yoga enthusiasts could highlight eco-friendly yoga mats in their ads.
- Ask Yourself: Does your ad speak directly to a specific audience segment? Are you making the most of Facebook’s targeting options like interests, age, or location?
- Engaging Videos
- Example: A 15-second video showcasing your product in action can grab attention faster than a static image.
- Ask Yourself: Is your video mobile-friendly, and does it grab attention within the first three seconds?
- Eye-Catching Visuals
- Example: A vibrant carousel ad that tells a story about your product could stand out in the feed.
- Ask Yourself: Are your visuals high-quality and relevant? Do they match your brand’s message and include a strong CTA?
- Social Proof
- Example: Display a real customer’s review or a testimonial video to build credibility.
- Ask Yourself: Have you included genuine feedback or user-generated content? Adding social proof is a great way to build trust and credibility, which are essential elements of what makes a good Facebook ad.
- Mobile Optimisation
- Example: Ensure your ad loads quickly and looks great on both small and large screens.
- Ask Yourself: Have you tested your ad on mobile devices? Is the landing page optimised for mobile?
- Interactive Elements
- Example: Use a poll to let users vote for their favorite product or create an AR filter that highlights your brand.
- Ask Yourself: Are you taking advantage of Facebook’s interactive features to increase engagement?
- Retargeting Strategies
- Example: Run a retargeting ad for users who abandoned their cart, offering them a discount.
- Ask Yourself: Are you tracking and retargeting users who’ve already interacted with your brand?
- Transparency and Ethics
- Example: Clearly outline how user data is being used in your ad or link to your privacy policy.
- Ask Yourself: Are you following data privacy laws, and does your ad focus on building trust with your audience? This transparency customer helps build trust, a key factor in what makes a good Facebook ad.
- Testing and Metrics
- Example: Use A/B testing to see whether your audience prefers bold colors or minimalist designs.
- Ask Yourself: Are you regularly reviewing ad performance metrics like CTR and CPC to guide improvements?
- Ad Placement Variety
- Example: Test ads in stories, reels, and feed to see where your audience engages most.
- Ask Yourself: Have you explored different placements to maximise visibility and engagement?
By following these steps, you can master the process of making good Facebook ads in 2025 and create campaigns that deliver results.
Conclusion: What Makes a Good Facebook Ad?
Creating effective Facebook ads in 2025 isn’t just about the visuals or the copy. It’s about understanding your audience and staying ahead of trends. It’s about creating a personalised, engaging experience that speaks directly to your audience and drives them to take action.
As Facebook continues to evolve, staying ahead of the trends and testing new strategies will help ensure that your ads are always optimised for success. So, keep refining your approach, experiment with new formats, and always put your audience at the heart of your campaigns.
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