Vertikal
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Strengthening search presence for plant and machinery hire
Improving Search Visibility
When Search Visibility Didn’t Match Demand
Vertikal UK had strong services and real demand in their areas, but search visibility didn’t reflect that. People were looking for solutions they offered, yet the site wasn’t consistently appearing where those searches happened. Some services showed up. Others didn’t. Coverage felt patchy, which meant high-intent traffic was being missed.
Bringing Structure and Clarity to Search Coverage
We focused on tightening how services and locations were presented. Existing pages were refined to better reflect real search intent, while new content addressed clear coverage gaps. Rather than adding volume for its own sake, we made sure the site clearly signposted what Vertikal offers and where, so relevance was obvious the moment someone landed.
What Changed Once Coverage Improved
As visibility strengthened, Vertikal began appearing more reliably in searches that mattered. Visitors could quickly confirm location coverage, understand the service fit, and take the next step without second-guessing. Enquiries became more aligned with their offering, and search traffic started converting with less friction.
Who We Are
Stronger Local Visibility For Plant Hire Services
Overview
Vertikal UK is a leading independent plant and machinery hire supplier serving Scunthorpe and the wider Lincolnshire area.
Goals
Vertikal wanted their services to appear more often and more clearly when potential customers searched locally.
Challenges
Despite a working website, search visibility was inconsistent, which limited how much relevant organic traffic reached the business.
The SEO Strategy
Search Visibility Became Stronger And More Consistent.
SEO Results
More Impressions in 6 months
More Traffic in 3 months
More Top 3 keywords
