First Aid Training Services

Improving local search visibility so more people can find and book training nearby

Long-Term SEO Strategy

01

Uneven Local Visibility Limited Discovery

First Aid Training Services teaches practical, hands-on safety training for workplaces and community groups. Their team wanted more people in nearby areas to find them online, understand their services and book classes with ease.

02

Search Needed to Surface Training Clearly

When they came to us, they needed a plan that would help them show up more often in search results. Many locations they served were not covered online, so potential learners did not always know they offered training nearby. We set out to fix this by improving their website and expanding their reach.

03

Clearer Search Journeys Led to Enquiries

We created a steady workflow that focused on new location pages, stronger course pages and fresh articles. Each month, we added or updated pages so people in different places could find courses close to them. We also improved course pages to give visitors clear details, making it easier to reach out and book.

Who We Are

Getting Them Ranking On Google

Overview

First Aid Training Services provides in-person training for individuals and organisations seeking practical first-aid skills. They operate across many towns, which made local visibility a critical part of growth.

Goals

The business wanted a stronger search presence in the areas it served. More local searches are needed to lead to their site, with clearer information helping visitors choose the right course and move towards booking.

Challenges

Some service areas were not clearly represented online. Course information was spread across the site and was not always easy to find. With multiple course types available, pages needed to better reflect what people were actually searching for and make choices simpler for visitors.

What Changed After Improving Search Visibility

01

Stronger Local Search Presence

Local searches began surfacing First Aid Training Services more consistently across the areas they serve, increasing exposure where demand already existed but visibility was low.

02

Clearer Coverage Across Service Areas

Coverage across towns became easier to understand, helping both search engines and users recognise where training was available.

03

Easier Course Decisions for Visitors

Course pages gave visitors clearer answers faster, reducing uncertainty and helping people decide whether a class suited their needs.

04

Higher Engagement from Search Traffic

Users arriving from search were more likely to explore relevant courses rather than leave after one page.

05

More Enquiries with Local Intent

Enquiries increasingly came from people searching for training nearby, showing stronger alignment between search terms and on-site content.

06

Search Traffic That Converted into Interest

Overall, the site supported discovery and decision-making more effectively, turning search visibility into meaningful interest rather than passive traffic.

Project Results

clicks within the first three months

0

increase in overall search visibility

0 %

growth in top-ranking keywords

0 %

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