Durant Cricket
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A modern e-commerce platform built for cricket professionals
About the Project
A Website Built for Growth, Buyers, and Search
Project Vision
Durant Cricket had moved beyond what their old website could carry. They needed a modern space that reflected the brand’s strength and range. We redesigned the platform to show every product clearly small accessories to large scoreboard installs while trimming noise. Built for now, flexible for later, it grows with the business.
Design, Experience & Real People
We redesigned the site for the way people actually shop. Coaches, volunteers, and club organisers don’t have time to wander. They need straight paths and fast answers. So we stripped back clutter, simplified menus, and tightened layouts. Whether on a phone, tablet or laptop, the site loads fast and gets them where they need to go.
Search, Structure & Long-Term Impact
Design was only part of the work. Behind the scenes, the site was engineered for search and scale. Clear structure, clean code and sensible page layouts help both people and Google find what they need. As Durant grows, templates and metadata make adding products simple and rankings stronger without another rebuild.
The Client
A Leading Cricket Equipment Brand
Overview
Durant Cricket is part of the wider Durant Cricket Group, alongside Durant Scoreboards and Durant Surfacing. The business is known for high-quality cricket equipment and electronic and manual scoreboards. Their website needed to reflect that experience and scale clearly.
Goals
The main aim was modernisation. Navigation needs improvement. Brand consistency across platforms was important. The website also had to support ongoing SEO work without needing major changes as the business grows.
Challenges
The existing website no longer matched the business. It felt dated. Customers struggled to view the full product range. The challenge was updating the site while keeping it clear, structured, and easy to use.
Our Approach
Everything we implemented to bring the project to life.
Build For The People Using It
We designed for specific user groups: shoppers, decision-makers, and repeat buyers. Navigation and content flow reduce blockers and speed up choices.
Respect The Brand’s Earned Authority
Durant has a history and a reputation. Content tone, page structure, and imagery were designed to capture that confidence without shouting.
Give Every Product Space To Breathe
Whether it’s a single scoreboard or a full training rig, layouts were shaped to show value, not just list technical data.
Make The Complicated Feel Easy
Where ranges overlap or options branch out, the interface guides the user gently. Fewer dead ends, more decisions made with clarity.
Prepare For Tomorrow, Not Just Today
From editable templates to category expansion paths, the site was built like a long-term season plan, not a one-off fixture.
Keep Performance Tight Under The Hood
Caching, compression, and mobile-first markup ensure the site runs as well as it looks. Form meets function without compromise.
Our Strategy
Structure, Scale, Visibility
SEO Results
clicks in the first three months
increase in organic traffic
growth in keyword rankings
