Durant Cricket

web design and SEO Case Study

Durant Cricket

web design and SEO Case Study

Web Design Packages

Ecommerce Web Design

Durant Cricket, a trusted name in electronic and manual scoreboards, needed a website that reflected their industry expertise and aligned with their other brands, Durant Scoreboards and Durant Surfacing.

Their existing site lacked the modern look and seamless user experience they desired, making it difficult for customers to explore their full product range. Our goal was to design a website that not only looked professional but also made it easier for clubs, schools, and organisations to find the right solutions for their sports ground needs.

Starting in May 2024, our team developed a fully customised website, ensuring consistency with their other business platforms. We focused on creating an intuitive, responsive design that worked seamlessly across all devices, improving accessibility and user engagement.

To maximise their online reach, we implemented SEO best practices, setting a strong foundation for increased visibility. This proved valuable as Durant Scoreboards opted for our SEO package, allowing us to further enhance their search rankings and drive long-term growth.

Durant Cricket

About the client

Overview

As part of the well-established Durant Cricket Group, they are known for high-quality cricket equipment and scoreboards.

Goals

Our objective was to improve site navigation, enhance brand consistency, and create a strong foundation for ongoing SEO efforts.

Challenges

The main challenge was transforming their outdated website into a modern, visually appealing platform.

the final design

effective web design

To ensure the best fit, we created multiple design options, allowing them to choose the direction that best suited their brand. The final design, built on WordPress with WP Bakery, resulted in a large-scale, 70-page website that balances aesthetics with functionality.

The new site is both visually striking and easy to manage, empowering the Durant Scoreboards team to update content effortlessly. We incorporated templates for landing pages, location pages, and blogs, ensuring long-term flexibility. The result is a website that not only meets their current needs but also supports future growth and engagement in the digital space.

Search Engine Optimisation Package

SEO Results

Clicks in first 3 months

0

Increase in Organic Traffic

0 %

Increase in Keyword Rankings

0 %

Short term SEO strategy

Getting Them ranking on google

When our client came to us, their website had minimal SEO optimisation, resulting in low organic traffic. We began by conducting a thorough SEO audit of their existing pages, identifying key areas for improvement like page titles, meta descriptions, and keyword targeting. From there, we optimised the content to align with search engine best practices, helping improve their visibility in search results.
 
In addition to optimising existing pages, we created dedicated product pages tailored for eCommerce search, targeting high-converting keywords and ensuring proper structure and content. Through these efforts, we were able to increase their organic traffic by an impressive 831%, driving significant growth and expanding their reach to a much larger audience.

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