The Vision
Sports-Themed E-Commerce Store
Midlife Crisis wanted a website that captured the excitement of running events and retreats while appealing to a niche audience of middle-aged men.
The goal was to create a platform that encouraged engagement, made bookings simple, and highlighted the brand’s unique personality. We focused on building a clean, motivating, and professional design that could scale with future events and retreats, while communicating trust and credibility for a brand that had yet to launch.
The vision was a website that inspires users, drives participation, and provides a seamless experience across devices.
Midlife Crisis
About the client
Overview
A UK-based brand launching running events and retreats for all ages, focusing on middle-aged men rediscovering their passion.
Goals
Challenges
New brand with no online presence, needing clear event promotion, easy booking, and credibility with a niche audience.
The Journey
What We Did
We delivered a clean, minimalist WordPress website that showcased events with bold imagery and integrated maps for each running route.
The site features seamless Stripe and WorldPay payment integration, mobile-first responsive design, and a live chat system to enhance user engagement. Event pages highlight dates, locations, and retreat details, while a simple, intuitive booking flow ensures conversions. We focused on brand-driven visuals, motivational messaging, and easy navigation to build trust and excitement.
The design is scalable for future events and integrates key features to support the brand’s launch, positioning Midlife Crisis as a credible and engaging destination for running enthusiasts.
The Result
Project Success
The website establishes Midlife Crisis as a professional and inspiring brand, ready for its Autumn 2025 launch.
Early feedback praises its clear navigation, motivational visuals, and smooth booking experience. Visitors quickly understand the brand’s mission and can easily explore events and retreats, increasing confidence and engagement.
The mobile-first design ensures accessibility across devices, while integrated maps and live chat provide added value for users. By combining a strong brand identity with seamless functionality, the site positions Midlife Crisis to attract participants, drive bookings, and grow a loyal community, setting the stage for a successful launch and long-term engagement with its target audience.
